International Centre for Missing and Exploited Children

ROLE: ART DIRECTOR

​

Ask: Create a 5-year multi-channel fundraising campaign for the International Centre for Missing and Exploited Children (ICMEC)

​

Insight/ Strategy: Donors want complete transparency and people with a connection to the cause are more likely to donate. My team honed in on childhood nostalgia to remind donors what some children are missing out on and how they can help bring those forgotten simple joys to missing and exploited children around the world. 

Big Idea: Childhood as Intended. 

​

​

​